Latex paint is a kind of organic paint. It is a kind of water-based paint (paint with water as solvent or dispersion medium) prepared by adding pigments, fillers and various additives to synthetic resin emulsion as the base material. At present, latex paint is widely used as environmental protection coatings for housing construction because of its advantages such as rapid film formation, shortening the construction period, saving construction costs, excellent air permeability, environmental protection, no odor, and scrub resistance.

Generally, hydroxyethyl cellulose is used as a thickener and rheological additives in latex paint. MikaZone™ hydroxyethyl Cellulose (HEC) as an additive for latex paint has the following advantages:

* Good thickening effect, providing excellent coating performance and improving the scrub resistance of the coating.

*Good compatibility with polymer emulsions, various additives, pigments, and fillers, etc.

*Excellent workability and improved spattering resistance.

*Good water retention, hiding power and film formation of the coating material is enhanced.

*Good rheological properties, dispersion and solubility.